Marie Kondo Opens An Online Store – Full Of Junk

Tasteful junk, I’m sure, but  does anyone else find this, at the very least, ironic?

For those who haven’t heard of Marie Kondo, she’s an ‘organizing guru’ who advocates getting rid of stuff around you that doesn’t give you joy. (here’s her bio from Wikipedia)

I present for your perusal the first two items on her ‘Collections‘ page. (click on the green bolded word ‘Collections’ to see the whole thing) An $86 (USD, I presume) candle, a $68 Palo Santo (scented wood related to frankincense) holder.

Scrolling down the tastefully boring … erm I mean understatedly stylish page, you come across this wonder of modern technology …

Actual pic from the site - look at all that lovely, tasteful, white space ... go on, guess what it is ...

Actual pic from the site – look at all that lovely, tasteful, white space … go on, guess what it is …

… it’s a $12 shiatsu stick (I wish I was kidding) with, and I quote, ‘both pointy and blunt ends’. Seriously, 12 dollars for a bit of wood? I’m in the wrong business!

Let’s be clear here, I’m not knocking shiatsu as a therapeutic massage, nor am I taking the piss out of the cultural elements that are referenced in the little blurbs for each product.

What I am doing is highlighting the hypocrisy inherent in the entire concept of someone who had built a brand out of convincing people to get rid of their unwanted junk, who then opens a shop selling (tasteful, which justifies the price-gouging) junk.

Also, unfortunately, I’m not surprised.