Today was a perfect Spring day. The air was crisp and clear, the sun shone bright, ignoring the occasional scudding cloud. Everything felt like it was gently smiling. What a perfect accompaniment to this trailer.
It connects to the original movie, hooks the attention, shows the lead actors, (Emily Blunt – le sigh) and doesn’t give a thing away … perfect.
Now, I wonder if I had a word with the House of Mouse* I might be able to convince them to STOP RELEASING TRAILERS THAT GIVE AWAY THE WHOLE STORY!!! … but I doubt it. Their promotional people are of the mind that one is good, two is gooder, three is best, and seventeen trailers before the actual premier of the movie, is the bestest idea evah!
* the House of Mouse is a one-size-fits-all way of referring to anything Disney-ish, alluding to its ‘umble beginnings.