Mortal Instinct Becomes a Business

Now that the creative process is over, it’s time to tend to business …

… Throughout that creative process and certainly over the past year or so since then, I’ve realised that my MS was at a particular stage. The one where you’re fairly certain that it’s really good, but terrified to actually send it out into the world to find out. During that time I’ve been collecting websites and url’s and useful bits of information that I filed under ‘marketing’… then forgot about most of them in the madness that was EDITING!!!!!

Came that fateful day in March of this year when I heard back from Eternal Press that they’d accepted my book for publication. Everything changed! … including the size of my ‘marketing’ file.

I vigorously followed up every lead I came across and added sub-files, like; Review Sites, LGBT Media Organisations, Blog Tours, Awards’, (yep, I’m entering Mortal Instinct into every award category it’s eligible for), Writer Festivals/Conferences, Guest Posts …

I had an overwhelming number of places where I could market/promote but no real strategy on how to go about it. Minor detail, I thought. Just start at the beginning and go from there. It’s a trait that has served me well in the past but has also left me with a few metaphorical, and actual, scars. You think I’d learn.

Having admitted that planning isn’t my strong suite, I decided, therefore, to lay out a plan of action.

 … long pause while I grappled with my plan …

I’ve had a couple of businesses in lives previous to being a writer, based on my creativity, either of the mind or the hands, and the realisation slowly grew that I had reached the end of Mortal Instinct’s creative cycle.

It was time to switch gears and treat it as a business. A business that had to generate an income stream. (which is probably one of the better definitions of ‘business’ I’ve heard)

I spent a day in total panic, opening all of my ‘marketing’ folders and files, and madly cutting-n-pasting, and deciding to do, this, and that, and the other, until my hair resembled an unholy union between Phyllis Diller and Albert Einstein!!!

Finally, I said to myself, “Self,” I always called myself, ‘Self’.

“Self,” I said. “This isn’t going to work.” Self agreed that I am a mistress of understatement.

“What will work is this,” I said to Self. “There’s no great rush as neither ‘Best Seller Lists’ nor Hollywood are beating down the door. Pick one promoting task per day, and do it.”

Self was delighted at this solution to her dilemma and, I’m pleased to report, has been doing exactly that ever since.

There’s one more result of Mortal Instinct becoming a business. Book 2 of the ‘Gallery’ series, Journey of ECHOS (working title) has now become the focus of my creative side.


“All scenes should/need to accomplish at least 2 of 3 things: Provide background information, develop the characters, and advance the plot” – Vernor’s Law – Vernor Vinge

Please visit my ‘Mortal Instinct’ page for more information on where to purchase Mortal Instinct

(I’m going to have to work on that sentence a little!)

9 comments on “Mortal Instinct Becomes a Business

  1. Oh, I know that panicked rush all too well… in fact, I’m rather belatedly realizing that I should really have done exactly what you’re doing: tracked down contests and entered “Secrets of the Sands” myself, instead of assuming someone else would magically do it for me… meh. Well, lessons learned, and every book published adds to our marketing savvy and skill-so what starts a panic now will be perfectly unremarkable routine five books down the road. At least, that’s what I keep telling myself… ;p



    • Widdershins says:

      I’m learning that this writing game is a constant steep-learning-curve-plateau-steep-learning-curve process … with the plateaus only lasting just long enough to catch one’s breath, then it’s off to the races again … wouldn’t miss it for quids! 🙂


  2. s.p.bowers says:

    You’re already ahead of the pack. You know you need to, and are wiling to, treat this part of it as a business, which it is. As G.I.Joe used to say, knowing is half the battle. (anyone remember G.I.Joe?) I’m glad your plan of action seems to be working and hope it continues to do so.


    • Widdershins says:

      Thanks … I hope so too … only saw the G.I. Joe movie! . . . and as far as I can remember there wasn’t a lot of insightful dialogue! I do want one of their accelerator suits though.


    • londonmabel says:

      That’s totally one of my fave expressions.

      Obnoxious cartoon child: “Now I know!”
      GI Joe: “And knowing is half the battle.”

      I assume guns and ammo make up the other half.

      (I was actually *too old* for GI Joe, but it was my after school soap opera, along with General Hospital.)


  3. londonmabel says:

    One a day seems very sensible. Marketing vitamins. 🙂 Now let’s win some awards!!


  4. […] first wrote about this concept here, wherein I detailed my thought process with ‘Self’. I usually call myself, ‘Self.’ An odd […]


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